About Us

Ameri is a name coined from the Amer fort in Rajasthan. 

Our founder Prachi Singhal has her roots in that magnanimous state and she holds on to those values very close to her heart.

Ameri’s logo is the Swamp Deer also known as the “Barasingha” as they are beautiful creatures which naturally have a crown, an accessory, which makes them stand out.   

Prachi is a NIFT Mumbai Graduate. She has had an avid interest in Design and Fashion since she was very young. She spent her childhood in Noida where she lived with her family and studied in Delhi Public School Noida. 

After her stint in Mumbai, she went ahead to pursue her Masters in Marketing from University of Westminster, London.